Spotlight Services

Affiliate Partnerships that Boost External Traffic

It’s time to put your brand front and center. Spotlight makes it easy to partner with online publishers, market your products, and drive impactful growth.

We’ll review your request and follow up with onboarding details if approved.
Spotlight platform preview

Affiliate Marketing

Affiliate marketing is an often-overlooked growth lever for online brands. If you’re not leveraging it alongside your PPC campaigns, you’re missing out on potential revenue. One channel should inform your decisions on the other.

Spotlight puts your brand where shoppers already trust—on top-ranking commerce sites ready to promote your products across blogs, deal sites, listicles, reviews, and more. Amazon rewards this external traffic, extending the impact beyond the sale.

The Affiliate Marketing Flywheel

Affiliate Marketing Flywheel
Partnerships → Products promoted → Generate sales → Increase BSR → Activate partnership → Control commissions

High-ranking commerce placements

Get discovered where shoppers already trust recommendations.

External traffic signals

Drive traffic that supports Amazon performance beyond the sale.

PPC + Affiliate synergy

Use affiliate learnings to inform PPC decisions (and vice versa).

Compounding growth

Optimize partners and commissions as you expand coverage.

How it Works

Apply, get audited, launch, then optimize month-by-month as partnerships compound.

1

Apply to the program

Tell us about your brand, catalog, and goals so we can evaluate fit quickly.

2

Audit for fit

Our experts assess your brand’s fit across the publisher network.

3

Schedule a demo

If it’s a good fit, we schedule a demo and align on a personalized strategy.

4

Launch on Spotlight

Your brand goes live, enabling you to partner with any publisher in the network.

5

Optimize month-by-month

Refine commissions and partnerships over time. Discounts for longer terms.

Spotlight Plans

Regardless of the plan you choose, you will only ever pay when your partners drive sales.

Self-Service Platform
Operate your Affiliate Marketing channel on your own through Spotlight’s platform.
For lean teams
  • # of Brands: 2
  • Marketplaces: US only
  • Full publisher network access
  • Manually manage commissions
With either plan, Spotlight requires a minimum commission rate of 3% for active partnerships.
Managed Service
Receive a dedicated Growth Manager who optimizes rates, communicates with partners, and grows with your brand.
More support
  • Dedicated Growth Manager
  • # of Brands: 5
  • Marketplaces: US + up to 2
  • Creator Connections + Product Sampling support
Eligible marketplaces include: UK, CA, DE, FR, IT, ES

Request a live walkthrough

Share a few details and our team will follow up with a tailored demo for your Amazon business. If approved, we’ll contact you with onboarding details and next steps.